About Peak Potential Rehabilitation & Performance

That shoulder or knee pain isn’t just annoying, it’s holding back your performance when it matters most.

You feel it in your lifts. You notice it in your stride. You question it every time you push the intensity.

And if you’re a student athlete, it’s bigger than that.
It’s your season.
Your position.
Your future in sport.

At Peak Potential Rehabilitation & Performance, we don’t do generic rehab. We use advanced diagnostics and one-on-one coaching to identify exactly what’s limiting you, then build a plan to fix it at the root.

So you’re not just out of pain.

You’re stronger, faster, and more resilient than before.

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Feeling Stuck With Pain?

Do you find yourself sidelined by aches that never fully go away? Frustrated by generic rehab that never pinpoints the root cause? 

If you’re in a sport, we find answers for the injuries, pains, and setbacks you face. 

  • We’ve helped runners delayed by stress fractures, lifters sidelined by back strain, and ski enthusiasts worried about Granite Peak’s opening day. 
  • We’ve worked with all ages of kids and young adults in school sports to get back in play after injuries or recurring discomfort.

Our proven process takes you from pain and worry back to peak performance.

The Peak Movement Intelligence System TM

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Step 1:

First, we conduct a detailed root-cause analysis using specialized movement tests.

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Step 2:

Next, we build strength, correct movement faults, and track measurable progress.

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Step 3:

Finally, we put you through sport-specific power checks so you return stronger than ever with the strength, mobility, power, and confidence you need.

MEET THE TEAM

We’re Central Wisconsin-born and bred, led by nationally recognized biomechanics experts.

Every client receives a 1:1, athlete-centric support plan no generic routines. 

And with flexible in-person and virtual options, your recovery fits real-world schedules. 

Dr. Carter Hoffman

Dr. Carter Hoffman, PT, DPT, CSCS
Co-Owner, Founder, & CEO

Carter built Peak Potential for one reason. To help athletes get back to competing at their highest level.

After a near career-ending elbow injury during his collegiate baseball career, he saw firsthand how broken traditional rehab can be. That experience drove him to master movement, performance, and the systems that actually get athletes back stronger.

Today, Carter specializes in running and throwing mechanics, along with advanced return-to-sport planning after major injuries like ACL reconstruction.

His approach blends high-level diagnostics with real performance training, so you’re not just cleared to play, you’re built to perform.

Dr. Jesse Espe

Dr. Jesse Espe, PT, DPT, CSCS
Co-Owner, President, & COO

Jesse’s focus is simple. Help athletes not just come back, but reach a new level.

With a background in competitive sports and a career built around performance rehab, Jesse has worked with athletes from high school to professional levels.

His edge comes from combining biomechanics, strength training, and real-world experience into a plan that actually translates to your sport.

Whether you’re coming off an injury or trying to break through a plateau, Jesse builds a path that closes the gap between rehab and performance so you can train, compete, and improve without hesitation.

Dr. Anna Calloway

Dr. Anna Calloway, PT, DPT, CSCS
Sports Physical Therapist

Anna knows what it’s like to lose your sport and fight to get it back.

After navigating her own injuries as a competitive gymnast, she built her career around helping athletes return stronger, more confident, and fully prepared for competition.

Her training includes advanced sports residency work focused on diagnostics, performance training, and return-to-sport strategy.

Anna specializes in shoulder and elbow injuries, working closely with athletes who rely on precision and control.

Her sessions combine detailed movement analysis with performance-based training, so you don’t just recover, you move better, train harder, and compete with confidence.

Our Services

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Performance PHYSICAL THERAPY SERVICES

This is how we fix the problem.

Our three-step performance model, Performance Physical Therapy, Athletic Performance Plans, and Return to Sport programming, is built around advanced diagnostics and measurable progress

We don’t hand out generic exercises. 

We identify the root cause, rebuild strength and movement efficiency, and guide you back to competition stronger than before.

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PERFORMANCE ATHLETIC SERVICES

This is who we build our systems for.

Whether you’re a runner, throwing or overhead athlete, CrossFit or strength competitor, post-surgical athlete, or battling another recurring sports injury, your plan is tailored to the exact demands of your sport. 

We align rehab with real performance goals so your comeback isn’t just pain-free, it’s powerful.

Move Better. Rise Above. Reach Your Peak.

Our Story

Founded by practitioner-athletes who’ve faced the same setbacks, we believe in honest communication, clear goals, and celebrating every win.  

Ready to reclaim your peak? Get in touch and start your performance rehab in Wausau today.